One of my favourite projects, ever.
I got to write for “serious Hollywood superstar” Kevin Hart (his words of course)
Nike wanted to show an apathetic audience running could be fun by getting him to do Oregon’s Hood to Coast race.
So he just had to announce it, right? Kev had the reporters, he had the audience. He was only missing one thing. The facts.

Streamed on social, the shambolic press conference picked up millions of views and even got GIF’d. The race became the most talked about in its history, for under £100k.

Kev was stoked with the results and asked us to help with his next 'moonshot'... The NYC marathon.

He only went and did it… just.

Clios: Gold
Webby winner

2016
Agency: R/GA Portland
CD: Zack Mcdonald
Creatives: Nick Moss & Dan Northcote-Smith
Director: Joey Garfield @ Ghost Robot